Turn Around Don't Drown: The Lost Campaign

In wake of the Hurricane Irene and the remnants of Tropical Storm Lee dumping rain along the East coast, I have seen numerous pictures and videos of people driving through the flooded waters, on major television stations like CNN or The Weather Channel. Does anyone remember the "Turn Around, Don't Drown" campaign? By showing viewers vehicles driving through the waters, some may be under the impression that their vehicle can make it. In fact, more than half of flood related deaths occur from vehicles caught in the flood waters and floods are the number one cause of weather related deaths in the United States.

A road may look like it is passable but the actual depth of the water is not always certain from behind the wheel. It's frustrating to see channels such as CNN or the Weather Channel show these kinds of images from I-Reporters without stating the safety behind the images they choose to display.

I follow The Weather Channel on Twitter and recently saw this tweet:

The first picture that pops up when you click on the tweet is of a truck driving through flooded waters. Yes this image shows the extent of flooding from that viewer's perspective but so does a clear street with no cars driving through it. That would be the more safe approach and would not make it seem as though the "Turn Around, Don't Drown," campaign has been lost. Maybe a picture like would be better to get the point across:

One thing that is very certain is that flash floods can quickly occur and even though a driver may make it through one stretch of road, a flash flood could have occurred on another stretch and their vehicle might get stuck on that one.

So next when you post a picture or a video from a viewer showing the extent of what's going on in their area, follow it up with a safety tip or so. We report the weather to help save lives not just show the extent of what nature can do.

For more information on the "Turn Around, Don't Drown" campaign, lease visit this link.